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Make America's economy greater while enjoying the great outdoors
Our Buy American Mention of the Week!
by Roger Simmermaker
March 25, 2009

If you plan to spend more time enjoying the outdoors now that Spring is finally here and fishing is one of your hobbies, you might want to check out the American-made fishing reels by Ardent Outdoors at

When you visit the company's website, you'll notice they don't try to hide their pride that all of their products are made in USA from their casting reels to their spinning reels, accessories and even their sweatshirts, t-shirts, and hats.

Virtually every page on the Ardent Outdoors website has at least some mention of their commitment to Made in USA and supporting American jobs. In fact, the first thing mentioned on the page devoted to telling all about the company is that Ardent is 100% American owned and designs and manufactures their own fishing reels and accessories.

At Ardent, the products are built by fishermen for fishermen. And you'll know that Ardent products aren't short on performance when you discover Alton Jones won the biggest tournament in all of fishing using the Ardent XS1000 casting reel. Not bad for a company that began limited production in 2005. And every Ardent reel is assembled by hand at their Macon, Missouri factory and backed by a best-in-the-industry three year warranty. So why would you want to buy a foreign-made reel that only carries a one year warranty?

You can find Ardent products at all the popular dealers like Cabela's, Bass Pro Shops and Boater's World Marine Centers. You can purchase other accessories (including the American-made apparel) directly from the Ardent Outdoors website at

With Ardent, we Americans have a choice we haven't had in years, and that is the ability to buy a high-quality American-made fishing reel. There simply is no other manufacturer that builds fishing reels in the United States. And because of Ardent, Americans have another choice, and that is the opportunity to be employed in an economy that is seeing manufacturing job after manufacturing job move overseas. It's a good thing Ardent is committed to making things in the America. As they say on their website, "In order to produce high-quality reels that last, Ardent knows the U.S.A. is the best place to manufacture them." I couldn't agree more.

Roger Simmermaker is the author of How Americans Can Buy American: The Power of Consumer Patriotism. He also writes "Buy American Mention of the Week" articles for his website and is a member of the Machinists Union and National Writers Union. Roger has been a frequent guest on Fox News, CNN and MSNBC, has been quoted in the USA Today, Wall Street Journal and US News & World Report among many other publications, and is now a weekly contributor to WorldNetDaily.


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