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Strolling down the American Aisle
Our Buy American Mention of the Week!
by Roger Simmermaker
November 3, 2009

Have you ever been strolling down the aisle of a nearby, local retail store and wondered why they don't have an "American Aisle" where you could find only American-made goods?

If you're like me, you probably look through several products in stores to find "Made in USA" on them, and you're not interested in searching until you can find one that says "Made in China."

Well now you can shop in an entire store of American Aisles where nothing is made in China or anywhere else beyond our great American shores at And if you happen to live in the Chicagoland area, you can even stroll down the actual brick-and-mortar aisles of the American Aisle store!

At American Aisle, they carry an inventory base of which over than 90% is from small businesses spread out across America, who are also surviving in this cut-throat competitive economy due to their ingenuity, creativity, and passion.

By visiting (or visiting their store in Round Lake, Illinois), you'll find some of the most exclusive products you will ever find under one roof. You'll see kitchen and glass products from Ohio and Texas, tools from Illinois and Wisconsin, wooden toys and games from Vermont and Kansas, bath and body products from California, leather products from North Carolina, pottery and balsam products from Maine, and woolen hats and journals from Michigan.

I've got my eye on a set of Rhinestone patriotic earrings for my wife for just $12.99. My wife is originally from Romania, but she has more American patriotism in her little finger than many born-and-bred Americans do in their entire bodies. You know - the Americans who could care less where anything is made or about the impact their purchasing decisions have on America's struggling economy. So I guess it isn't all that ironic that Nitai Pandya, who emigrated from India years ago, is the founder of American Aisle and has accepted a huge undertaking in starting this patriotic store in 2008.

We all know that 2008 was the year of the Wall Street meltdown, and despite the economic stimulus to all the banks, none were in a lending mood to allocate money where it would most be needed ? to a business selling American-made products that would support American jobs and put Americans (who probably have bank accounts at American banks) back to work!

Whatever it is you find that you like at, by simply typing HTBA while checking out, you'll save an additional 10 percent off the purchase price.

Rhinestone earrings don't fit the bill for you this Christmas? How about one of the American-made toys, like the Fractiles I bought for my nephew last year? Or maybe one of the wooden building sets available? These are not Lincoln Logs, which are now made in China, by the way.

Everyone can use something for the kitchen. Check out American Aisle's microwaveable cookware (most are priced under ten dollars) or maybe a quality, American-made cutting board.

Everyone can agree on one thing ? that it's a tough economy out there. It's tough not only for consumers but business owners as well (who also have roles as consumers). Let's not make a tough economy tougher on everyone by sending our money (and quite often sending our jobs with it) to foreign lands to support foreign producers.

By supporting American Aisle, you're doing more than supporting American workers ? you're supporting an all-American, small business retailer! And this is one retailer, when it's time to play a role as a consumer, that is going to keep their American dollars in America where they should be.

One doesn't have to be a genius to understand that unless we produce domestically enough, we will not be able to sustain our economic independence in the long run. Buying American is more than just about money, jobs, and production; it's about independence as well.

Buying American is absolutely the best stimulus system one could devise. I know that when I do business with someone, if I don't know their spending habits, I look at the car they drive because I want to know what they might likely do with my money in the future. If they're driving a foreign car, it indicates to me they're likely to send my money someplace I don't want it to go. That's why supporting a company like American Aisle adds a component not usually considered when considering how to best buy American.

So I hope you'll visit today, and don't forget to take 10 percent off your order by entering HTBA during the checkout process. That will make those $12.99 Rhinestone patriotic earrings ? or whatever patriotic purchase you make ? just a little bit less expensive.

Roger Simmermaker is the author of How Americans Can Buy American: The Power of Consumer Patriotism. He also writes "Buy American Mention of the Week" articles for his website and is a member of the Machinists Union and National Writers Union. Roger has been a frequent guest on Fox News, CNN and MSNBC, has been quoted in the USA Today, Wall Street Journal and US News & World Report among many other publications, and is now a weekly contributor to WorldNetDaily.


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